Netflix Taste Preferences & Recommendations

We give you the ability to personalize your movie and TV show suggestions through your Taste Preferences and Taste Profiles menu, helping us make better recommendations for you.

How Ratings Work

How do ratings and Taste Preferences affect my Netflix recommendations?

We offer thousands of titles to stream -- that’s a lot! When you fill out your Taste Preferences or rate movies and TV shows, you're helping us filter through the thousands of selections to get a better idea of what you would like to watch.

How does it all work? We use a recommendation algorithm that takes certain factors into consideration, such as:

  • The genres of movies and TV shows available.
  • Your streaming history, and previous ratings you’ve made.
  • The combined ratings of all Netflix members who have similar tastes in titles to you.

We use this algorithm to predict what you’d like to view. Most of the time, we get pretty close, but we can really dial in our recommendations for you when you rate movies and update your Taste Preferences.

How do ratings work?

Netflix gives you the option to rate movies and TV shows that you have watched or that have been recommended to you on a 1 to 5 star rating scale, with a one star rating meaning 'Hated It,' and a five star rating meaning 'Loved It.'

Simply click the Taste Profile link at the top of the Netflix Watch Instantly home page. You can skip a selection by either clicking on the Haven’t Seen It button below the stars, or clicking the X icon in the top right-hand corner of the tile.

You can also rate titles from the movie description page for a movie or television show, and you'll be invited to rate a movie or television show after you’ve finished watching a title as well.

  • You may also review the titles that you've previously rated by clicking on What You've Rated under the Taste Profile menu on the Netflix Watch Instantly home page.

Rating movies and TV shows is an easy way for you to help teach us what you like. The more titles you rate, the better the suggestions will be for you.

Why are you recommending titles I'm not interested in?

If you're seeing movies you're not interested in watching, you can use the Taste Preferences survey to fine-tune the suggestions we make.

Simply click on the Taste Preferences link on the Your Account page, and rate the categories you do not wish to view as Never. You may also click on Not Interested for a show or movie title to let us know not to suggest that to you.

How Taste Preferences Work

How long does it take Netflix to show my new preferences?

Your updated taste preferences changes can take up to 24 hours to sync and take effect on your devices.

How do I use Taste Preferences?

The Taste Preferences survey will allow you to rate different categories, such as Storylines, Sub-Genres, Cultures, and Special Interest. You can select Often, Sometimes, or Never for each category that you would or would not prefer to view. This helps us learn what types of movies and TV shows you want Netflix to recommend to you.

  • If you are unsure of what types of movies and TV shows are for a certain category, clicking Need some examples? will display a suggestion of titles in that category to assist you.

You can use the drop-down menu just above the survey on the right-hand side to navigate through the different categories of the survey, or by clicking on the links at the bottom of each page to go on to the next section.

Where can I change my Taste Preferences?

The Taste Preferences survey can be accessed from the Your Account page on the Netflix.com website, and will apply to all devices currently attached to your Netflix account. You can also hover your cursor over the Taste Profile option at the top of the Netflix Watch Instantly website to access Taste Preferences or to rate movie and television titles.

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