We offer thousands of titles to stream -- that’s a lot! When you fill out your Taste Preferences or rate movies and TV shows, you're helping us filter through the thousands of selections to get a better idea of what you'd like to watch.
How does it all work? We use a recommendation algorithm that takes certain factors into consideration, such as:
We use this algorithm to predict what you’d like to view. Most of the time, we get pretty close, but we can really dial in our recommendations for you when you rate movies and update your Taste Preferences.
Netflix gives you the option to rate movies and TV shows that you've watched or that have been recommended to you on a 1-5 star rating scale, with a one star rating meaning 'Hated It,' and a five star rating meaning 'Loved It.'
To rate titles, click the Taste Profile link at the top of the Netflix Watch Instantly home page. You can skip a selection by either clicking on the Haven’t Seen It button below the stars, or clicking the X icon in the upper right corner of the tile.
You can also rate titles from the movie description page for a movie or TV show, and you'll be invited to rate a movie or TV show after you’ve finished watching it as well.
Rating movies and TV shows is an easy way for you to help teach us what you like. The more titles you rate, the better our suggestions will be.
If you're seeing movies you're not interested in watching, you can use the Taste Preferences survey to fine-tune the suggestions we make.
Simply click on the Taste Preferences link on the Your Account page, and rate the categories you do not wish to view as Never. You may also click on Not Interested for a show or movie title to let us know not to suggest that to you.
Your updated taste preferences changes can take up to 24 hours to sync and take effect on your devices.
The Taste Preferences survey will allow you to rate different categories, such as Storylines, Sub-Genres, Cultures, and Special Interest. You can select Often, Sometimes, or Never for each category that you would or would not prefer to view. This helps us learn what types of movies and TV shows you want Netflix to recommend to you.
You can use the drop-down menu just above the survey on the right side of the screen to navigate through the different categories of the survey, or click on the links at the bottom of each page to go on to the next section.
The Taste Preferences survey can be accessed from the Your Account page on the Netflix website, and will apply to all devices currently attached to your Netflix account. You can also hover your cursor over the Taste Profile option at the top of the Netflix website to access Taste Preferences or to rate movie and TV show titles.