These Supplemental Terms & Conditions ("Supplemental Terms") apply to the advertising media made available by Netflix, Inc. and/or its affiliates (“Netflix,” “we,”“us” or “our”) to you, an advertiser (“Advertiser”) or agency (“Agency”) on an advertiser’s behalf (“you” or “your”). When you purchase or use our ad products or services, and select applicable features, formats, and functionalities, you agree to these Supplemental Terms, which are incorporated into your agreement to purchase advertising media from Netflix (“Advertising Terms”). In the event of any conflict with the Advertising Terms, these Supplemental Terms will control.
1. Ad Materials. We offer products and services that enable your advertisements (“Ads”), including artwork, logos, brand materials, copy, active URLs, landing pages, applications, disclaimers, and other content or campaign information related to your Ads (collectively, “Ad Materials”) to run on advertising media made available to you by us and to support your advertising campaigns with us. You are fully responsible for your Ad Materials and represent and warrant that your Ads, even if approved by us, will comply with the Netflix Ad Policies & Supplemental Terms (“Policies”), be subject to all applicable laws, rules, regulations, self-regulatory principles and guidelines (collectively, “Applicable Law”), and not infringe on any third party rights. By using our advertising products and services, you grant us and our partners a non-exclusive, royalty-free, perpetual, irrevocable, worldwide license to use, display, modify, cache, and reproduce your Ads and Ad Materials to provide the products and services and operate our advertising business, including its delivery, internal operations, improvement and optimization. Further, you understand that we may accept or reject Ads in accordance with our Policies, request substantiation or other supporting materials, and take action as needed to comply with Applicable Law. In order to run your campaign, we may need to modify the presentation of your Ads (but not the content), such as by adjusting formatting and applying audio and/or video fading or overlays to indicate the position of Ads in an ad break.
2. Beta Features and Feedback. Certain features, ad formats, and/or tools may be in beta mode, whether identified to you as “alpha”, “beta” or otherwise new to market (“Beta Features”). As between you and us, we retain exclusive ownership of all Beta Features. You acknowledge and agree that Beta Features may contain errors and that any data, information, or other materials we provide to you in connection with your use of Beta Features are made available "AS IS" and “WITH ALL FAULTS”. We may change, withdraw, terminate your use of, or discontinue any Beta Features or portion thereof at any time in our sole discretion and without notice. Use of Beta Features may be subject to additional terms and conditions and be provided to you as added value that is not eligible for makegoods. You agree that we are free to use any feedback that you provide about Beta Features or our other products and services without any further obligation or compensation to you and that use of Beta Features may be included in marketing or case studies.
3. Customizable Features. We may permit you to use ad formats with customizable and/or interactive elements, such as clickable links, QR codes, send-to-phone messaging, offers, flexible placement of Ad Materials within Ads, adjustable copy, and other optional features or targeting (“Customizable Features”). You are solely responsible for any Customizable Features that you enable and must review your Ads for compliance with our Policies and Applicable Law. As part of this, you must review the placement of any Customizable Features to ensure they do not obstruct or obscure the Ad in a detrimental way, including any product images or any applicable disclaimers or disclosures, which you are responsible for including and presenting in your Ads in a compliant manner. As always, you must confirm your Ads are adequately substantiated, truthful, and not misleading.
4. Third-Party Platform Ads. We may sell advertising placements for your Ads and Ad Materials on our social media accounts or on other third-party platforms (“Third-Party Platform Ads”), which are non-cancellable unless otherwise agreed in writing. When you purchase Third-Party Platform Ads, you agree that we have the right to post your Ads and Ad Materials on these platforms and that your Ads and Ad Materials will comply with their applicable terms, conditions, policies and requirements. We have no responsibility for any actions or omissions of these platforms or their affiliates. You acknowledge that makegoods are not available for Third-Party Platform Ads and that certain features may not be available, including reporting, delivery requirements, measurement, and targeting.
5. Netflix Data. All user data related to engagement with Ads, including Customizable Ads and Third-Party Platform Ads, is owned by us. In addition to restrictions set forth in the Advertising Terms, you agree that you will not, and will not attempt to, collect the personal data of our users, re-identify any individuals, or use data you receive hereunder for retargeting, appending to a user profile, or otherwise in violation of our Policies or Applicable Law.
6. Netflix IP. We may, in our sole discretion, provide you with access to our logos, trademarks, and/or other intellectual property and materials (“Netflix IP”) for limited use in connection with certain Ads and co-promotional opportunities. Your use of the Netflix IP will be in the form of a non-exclusive, non-transferable, non-assignable, non-sublicenseable, and revocable license from us to you to use the Netflix IP solely as approved by us, including in co-branded promotional advertising, as applicable. Any use of, reference or allusion to, Netflix IP is subject to our prior written approval in each instance, including public statements, social media posts or press releases, and may be subject to additional terms and conditions. As between the parties, we own the Netflix IP and you otherwise own your Ads.
7. Ads in Live Programming. If your Ads run in our live programming, you agree to our Terms for Ads in Live Programming.
8. Modification. We may modify these Supplemental Terms from time to time by posting or otherwise providing notice or making an updated copy accessible. Modifications will become effective as of the date set forth, and by continuing to advertise with us, you agree to be bound by the Supplemental Terms.
Last Updated: January 12, 2026