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High Fat, Sugar, and Salt Food and Beverages

Ad Requirements

​HFSS ads must:

  • Abide by all applicable laws, regulations, self-regulatory guidelines and industry standards. See the country-specific guidance for details.

​HFSS ads must not:

  • Target or appeal to minors through messaging, artwork, promotions, prizes, creative, or other means.

  • Misleadingly, deceptively, or dishonestly represent the product. All claims regarding health and nutrition must be substantiated.

  • Undermine the importance of a healthy or active lifestyle and balanced diet.

  • Suggest failure to consume the product will result in detriment to one’s social status, public perception, or relationships.

  • Use healthcare professional or patient testimonials to promote the product.

  • Use language encouraging immediate purchase or consumption, including “Buy Now.”

​Please see below for additional country-level requirements.

  • HFSS advertisers must be registered through the Brazilian Ministry of Health.

  • Food and beverages with high sugar levels must display warning phrases about the dangers of excessive consumption.

For processed food and drinks, or food and drinks containing added fats, sweeteners and/or salt, must be accompanied by a message on the principles of dietary education, from the National Institute of Health Education, including:

  • 'For your health, eat at least five fruits and vegetables a day.'

  • 'For your health, exercise regularly.'

  • 'For your health, avoid eating too many foods that are high in fat, sugar or salt.'

  • 'For your health, avoid snacking between meals.'

HFSS advertisers must comply with Food and Beverage regulations (e.g., prohibitions of any link to alcoholic beverages, prohibition to promote unhealthy habits, and a notice to the Health Ministry would be needed for the ad).

Ads may not:

  • Provide healthcare professional or patient testimonials to promote product’s consumption.

  • Promote food products with the aim of replacing regular nutrition regimes, in particular regarding maternity, lactation and old age.

  • Include references to the fact that the food product is used in healthcare centers or distributed through pharmacies.

HFSS advertisers must comply with all relevant legal requirements, including the CAP Code. Ads promoting identifiable less healthy food or drink (LHF) products are prohibited on Netflix. Brand ads are permitted, subject to relevant regulatory guidelines.