Netflix Data Clean Room Terms
Certain features of the Netflix service may allow you to access Netflix’s data clean room offering (the “Clean Room”), provided by Netflix, Inc. or its affiliates (“Netflix,” “we,” “us,” or “our”). When using or accessing the Clean Room, you expressly agree to these Netflix Data Clean Room Terms, which apply in addition to the Netflix Advertising Policies and Supplemental Terms, the Netflix Advertising Product Terms, and the terms and conditions applicable to your use of Netflix’s advertising products and services (e.g. Netflix Direct Media Buy Terms or the applicable media buy terms between you and us, partner agreements, master service agreements, etc). The terms “you” and “your” mean the individual or entity acting as an advertiser as principal (“Advertiser”), or a third party acting as an agent on behalf of and/or representing an Advertiser (“Agency”). If you are an Agency acting on behalf of an Advertiser, you represent that you have the authority as Advertiser’s agent to bind Advertiser to these Terms and your actions related to these Terms will be within the scope of such agency.
Usage Rights. Subject to your compliance with these Netflix Data Clean Room Terms, Netflix permits and consents to your use of the Clean Room and the data and information provided to you in connection therewith for your internal use (e.g., not in support of any retail or commerce media network service, etc.), solely as necessary to plan, measure, analyze, optimize, research or execute advertising campaigns on Netflix properties (the “Purpose”). In the event the approved Purpose includes the creation of targeting (or exclusion) audiences from CR Data, permitted use shall include activating the resulting targeting audience from the CR Data only on Netflix properties in your advertising campaign(s). To the extent you are a service provider or vendor providing services to Netflix, the “Purpose” will include your use of the foregoing solely as necessary to provide your services to Netflix. In addition, you may use the data and information generated through your use of the Clean Room (“CR Data”) only in the Clean Room environment, or outside such environment when exported in report or summary form on an aggregated and anonymized basis approved by Netflix, in each case solely in furtherance of the Purpose. In the event of audience activation, the resulting CR Data shall be accessed within the Clean Room environment only by Netflix, and shall be exported by Netflix only to Netflix’s advertising platform for the sole purpose of activating your advertising campaign(s) on Netflix properties. As part of your use of the Clean Room, Netflix may make certain queries and configurations available to you for use in connection with the Clean Room services, which shall be the only queries and/or configurations approved for use by you within the Clean Room. To the extent you wish to use any of your own queries or configurations, you must first obtain Netflix’s prior written consent.
Restrictions. You are explicitly prohibited from using the Clean Room for the creation of, or attempted creation of, synthetic control groups, including for incrementality measurement, unless such control groups are provided directly by Netflix. The Purpose shall not include, and you are explicitly prohibited from, independent use of the CR Data not contemplated herein, including external marketing or claims using such information (e.g. client pitches or marketing decks). Under no circumstances will you combine CR Data with any external data sets without Netflix’s prior written approval. You shall also not use the Clean Room or any data or information provided and/or generated in connection thereto for benchmarking, competitive analysis or product development purposes. Any additional use of the CR Data will require a separate signed addendum to these terms. To the extent you upload or provide data in connection with your use of the Clean Room, Netflix will use such data as set forth in the Netflix Advertising Product Terms. You understand and agree that Netflix and/or its third party vendors providing the Clean Room software may collect and use aggregated and anonymized data related to your use of the Clean Room, which may include, in the case of Netflix, use of query results, including the output reports and analysis.
Compliance. You represent and warrant that your use of the Clean Room and data or information provided and/or generated hereunder will: (i) remain at all times in compliance with applicable laws, regulations, and industry self-regulatory standards governing data privacy and information security (including but not limited the Transparency and Consent Framework in the EU) (collectively, “Privacy Laws”), (ii) be used only for the Purpose, unless we agree to additional terms in a separate writing, and (iii) not be used to attempt to reidentify or disaggregate data about an individual, household or device (collectively, a “Consumer”) or to attempt to discern a Consumer’s viewership, including attempting to identify video materials requested or obtained from Netflix. You acknowledge and agree that you are solely responsible for your compliance with Privacy Laws, and liable for your violation thereof, and that nothing in the Netflix service shall be construed as any legal or other professional opinion of Netflix on your compliance with or violation of Privacy Laws.
Information Security and Supervision. The Clean Room offering will be made available to you at all times in accordance with Netflix’s information security protocols and procedures, which are designed to comply with Privacy Laws.
Suspension, Disclaimer. Netflix reserves the right, at any time with or without prior notice, to terminate, suspend, disable, discontinue, limit, or otherwise modify access to any feature of the Netflix service, including without limitation any or all features involving the Clean Room. Netflix does not represent or warrant that the Clean Room offering will operate or provide access on an error-free or on an uninterrupted basis and is provided “as is” and “as available.” Accordingly, to the maximum extent permitted under applicable law, Netflix shall have no liability to you relating to your use of the Clean Room and/or with respect to any data or information provided or generated therein.
Last Updated: May 1, 2026