Netflix Advertising Product Terms
These Netflix Advertising Product Terms (“Product Terms”) govern the Netflix Products (as defined below) provided by Netflix, Inc. or its affiliates (“Netflix,” “we,” “us” or “our”) which may allow you, as an Advertiser, Agency, or other third party utilizing Netflix Products either yourself or on behalf of another party, to make Product Data (as defined below) available to Netflix, including without limitation for purposes of advertising, analytics, measurement, matching, and targeting. When using or accessing such features and/or making Product Data available to Netflix, you expressly agree to these Product Terms, which apply in addition to Netflix’s Ad Policies & Supplemental Terms (“Policies”) and the terms and conditions applicable to your use of the Netflix Products (e.g., Netflix Direct Media Buy Terms or the applicable media buy terms between you and us, partner agreements, etc.) (collectively, the “Agreement”). The terms “you” and “your” mean the individual or entity acting as an advertiser as principal (“Advertiser”), or a third party acting as an agent on behalf of and/or representing an Advertiser (“Agency”). If you are providing Product Data on behalf of the Advertiser, you represent and warrant that you have the authority and all necessary rights and permissions as Advertiser’s agent to disclose and use such Product Data on Advertiser’s behalf, including the authority to bind Advertiser to the Agreement.
Definitions.
Applicable Laws. “Applicable Laws” include all applicable laws, regulations, and industry self-regulatory standards in connection with the Netflix Products and Product Data, including without limitation those governing data privacy and information security.
Netflix Products. “Netflix Products” are the Netflix advertising products and services, including, but not limited to, Custom Audiences, Netflix Conversion Tools (i.e., the Netflix Product that allows you to place Netflix’s or its partner’s pixels, Netflix APIs, or other Netflix technologies on your, or your authorized third parties’, websites, mobile sites, and mobile apps (collectively, “Your Properties”) for collection of Event Data for advertising and measurement purpose), Netflix Data Clean Room, and Ads API. Use of certain Netflix Products may be subject to additional terms as referenced herein.
Product Data. “Product Data” means data processed in connection with the Netflix Products and includes the data types listed below:
Customer Contact Data: Data that you (or a third party on your behalf) provide to us in connection with your use of Custom Audiences that enables an individual to be matched in order for Netflix to combine and match such data with information about our users. Customer Contact Data can include information such as email addresses, phone numbers, and device identifiers.
Event Data. Data that you (or a third party on your behalf) provide directly to Netflix (e.g., conversion data, including offline conversion events like store visits and product purchases), or that you otherwise enable us to collect on Your Properties, such as site visits, app installations, and purchases. Event Data includes data that Netflix collects on Your Properties through your use of Netflix Conversion Tools.
The parties acknowledge and agree that Product Data does not include information collected from Netflix’s platforms, including information Netflix may derive from impressions, clicks, or other ad metrics from ads displayed on Netflix.
Netflix’s Use of Product Data. Depending on which Netflix Product you use, you may allow Netflix to access, use, and disclose Product Data for the purposes described below:
Customer Contact Data for Custom Audiences: Netflix may use Customer Contact Data to create targeting (or exclusion) audiences (“Custom Audiences”). This activity may include, without limitation, the targeting of users not in your original audience, which may result in expanding your original audience or developing a similar audience (e.g., users who likely share certain attributes similar to those of your customers). Netflix will use Customer Contact Data in connection with Custom Audiences for the creation of your respective segment, measurement, planning, and/or targeting of your customers on Netflix.
Event Data for Analytics and Measurement: Netflix may use Event Data for measurement of ads displayed on Netflix’s platforms, including to measure, optimize, assess, analyze and report on your Netflix advertising campaigns.
Event Data for Audience Targeting: Netflix may use Event Data for targeting ads displayed on Netflix’s platforms, including, without limitation, to target your advertising campaigns to individuals who have interacted with your business in some way, such as through visits to your website or making purchases (e.g. retargeting).
Event Data to Provide, Improve, and Optimize Netflix Products: Netflix may collect and use Event Data, whether alone or in combination with other information we collect, for Netflix’s own purposes, including, without limitation, for measurement reporting, analysis and benchmarking purposes, to develop and create audience models, to build consumer profiles to personalize ads and other content displayed to Netflix users for improving ad relevancy and decisioning, and to make improvements to the Netflix ad products and services based on learnings associated with such information. Netflix’s use of Event Data as set forth in this Section 2(d) will not be used in a manner that allows identification of you or your customers to any other Advertiser without your consent.
Clean Room Data: Notwithstanding subsections (b)-(d), if you utilize Netflix’s Data Clean Room, Netflix and its vendors providing the clean room software will use data you provide (“Clean Room Data”) solely to make the clean room functionality available to you. Such use of the Clean Room is additionally subject to the Netflix Data Clean Room Terms.
Ads API Data: If you use the Ads API, Netflix will use Your Data (as defined in Netflix Ads API Terms) to provide the Ads API and for other purposes stated in the Netflix Ads API Terms. Such use of the Ads API is additionally subject to the Netflix Ads API Terms.
Your Responsibility for Product Data. When you, or a third party acting on your behalf, provides Product Data to Netflix (including instances where you, or a third party acting on your behalf, enable Netflix to collect Event Data on Your Properties), you represent and warrant that:
such provision of Product Data, including for Netflix’s resultant processing of Product Data in accordance with the Agreement, complies with all Applicable Laws;
you will not use, upload, transmit, and/or process Product Data in violation of our Ads Policies or containing identifiers unauthorized by Netflix, information of individuals subject to laws governing minors or children, as defined by Applicable Law in the relevant jurisdiction, or information that is considered “sensitive data” or has a similar designation under Applicable Laws (including health, genetic, biometric, or financial information, or other categories of similarly sensitive information as described in Netflix Ads Policies or information that implies or allows inference of sensitive information, such as line item or audience segment naming) (collectively, “Sensitive Data”);
wherever you use Netflix Conversion Tools that collect Event Data, and where required by Applicable Law, you will (i) provide clear, prominent, and easily accessible notice to visitors of Your Properties (including in publicly posted privacy policies on each page of your websites) (x) that Your Properties use cookies, pixels, APIs, or similar tracking technologies provided and operated by third parties, including Netflix, that allow Netflix, or third parties generally, to collect information about an individual’s online activities over time and linked across different websites, applications, and devices for their own purposes as described in these Product Terms; and (y) that individuals can exercise choice over the collection and use of information for cross-device ad targeting and for sale or share of Personal Data (“sale” and “share” as defined by applicable Data Protection Laws) and where a user can access a mechanism for exercising such choice, and (ii) ensure that you have obtained all necessary and verifiable permissions from individuals to allow Netflix, or third parties generally, to collect and/or store information on the end user’s device in connection with your use of Netflix Conversion Tools;
you possess and will maintain all necessary rights, licenses, consents, and authorizations required to collect and provide Product Data to Netflix and permit Netflix to process such Product Data as contemplated under the Agreement, including, without limitation, any consents from individual data subjects or other third parties required under Applicable Laws;
prior to the collection and disclosure of Product Data to Netflix, you have provided clear, prominent, and easily accessible notice to visitors of Your Properties (including in publicly posted privacy policies on each page of your websites, or for apps - on your distribution locations and in settings) regarding collection, storage, sharing of data with third parties, and use of data for the purposes set forth in the Agreement to your end users in compliance with Applicable Laws, including instructions for how end users can opt out of data collection and use, including for any sale, sharing, and/or targeted advertising; and
you will not provide any data to Netflix subject to an applicable opt-out choice and will promptly remove from Product Data any data of individuals who have opted-out or for which you no longer have the right to use such Product Data.
These terms apply, without limitation, each time you upload Product Data, refresh Product Data, or utilize any Netflix feature that permits or requires use of your Product Data, including when any third party does any of the foregoing on your behalf. You acknowledge and agree that you are solely responsible for your compliance with Applicable Laws in connection with your use of the Netflix Products, and liable for your violation thereof, and that nothing in the Netflix Products, or provided in related product documentation, shall be construed as any legal or other professional opinion of Netflix on your compliance with or violation of Applicable Laws.
4.Restrictions on Use of Netflix Products: You agree that You will not, and will not allow any third party to do the following:
Use audience categories, reports, analytics, any other deliverables or derivatives of data provided by Netflix or on Netflix’s behalf, or your access to certain features or services (collectively, “Data Deliverables and Services”) except solely for your internal, non-public, aggregated and anonymized use in connection with your use of the Netflix Products;
Share, sell, assign, or transfer the Data Deliverables and Services to any third party;
Use the Data Deliverables and Services in connection with the creation, development, improvement, promotion, operation, or distribution of any product or service;
Attempt to reidentify or disaggregate data about an individual, household or device (collectively, a “Consumer”) or attempt to discern a Consumer’s viewership, including attempting to identify video materials requested or obtained from Netflix;
Use Netflix Conversion Tools in a manner that violates our Policies, including by using or placing Netflix Conversion Tools that collect Event Data on any of Your Properties (or portions thereof) that are directed to minors or children, as defined by Applicable Law in the relevant jurisdiction, or that contain content that by its nature could reveal Sensitive Data;
Use the data generated through your use of the Clean Room except for in the clean room environment or outside such environment when exported in report or summary form on an aggregated and anonymized basis, or as otherwise set forth in the Data Clean Room Terms;
Use any of the Netflix Products in violation of Applicable Laws, the Agreement, or our Policies (including Policies related to Targeting & Personalized Advertising);
Use Netflix Products, including in particular any custom audiences developed in association with your use, off of Netflix’s platform or for any use other than on Netflix ad inventory; or
Place Netflix Conversion Tools on any websites, mobile sites, or mobile apps other than Your Properties.
5.Data Processing and Location Specific Terms. To the extent that Product Data includes Personal Data, the Netflix Data Processing Terms and the Location Specific Terms therein shall apply and are incorporated herein by reference. To the extent you receive a notification, request or complaint in connection with the processing of Product Data hereunder, you agree to provide us with written notice as soon as possible and will assist and cooperate in responding to such notification, request or complaint. Notwithstanding anything herein, you also understand and agree that we may provide a copy of or access to the portion of Product Data to the individual to which it relates, as required by Applicable Laws.
6.Suspension and Storage. Netflix reserves the right, at any time with or without prior notice, to terminate, suspend, disable, discontinue, limit, or otherwise modify access to any feature of the Netflix Product, including without limitation any feature involving or requiring the submission of Product Data. You expressly acknowledge that Netflix has no responsibility to back up or restore Product Data uploaded to a Netflix Product or otherwise made available to Netflix, and that you are solely responsible for maintaining backups or other disaster recovery measures for Product Data. You agree that you will delete, cause to delete, or otherwise render permanently inaccessible all Data Deliverables and Services upon request, and in no event later than thirty (30) days of your initial receipt of such data. We will retain your Product Data in accordance with Applicable Laws, the Netflix Data Processing Terms, and our then-existing data retention policies.
7.Modification. We may modify these Product Terms from time to time by posting or otherwise providing notice or making an updated copy accessible. Modifications will become effective as of the date set forth herein, and by continuing to use the Netflix Products, you agree to be bound by the Product Terms then in effect. We reserve the right to monitor or audit your compliance with these Product Terms.
Last Updated: May 1, 2026