Dating

Dating ads on Netflix are restricted to age appropriate audiences and content. Review the policy and country requirements below for additional advertising terms.

Advertiser Requirements

• Netflix pre-approval is required for all dating advertisers. For approval, please submit the form here.

• Dating advertisers must deploy age gating for all users.

Ad Requirements

Dating ads must:

• Abide by all local laws and regulations. See the country-specific guidance below for additional details.

• Promote relationship-based dating, meet up and matchmaking services only.

Dating ads must not:

• Emphasize, depict, or imply sexual encounters or other intimate situations, even if the overall service is geared toward relationship-based dating.

• Promote or refer to hook-ups, swapping of sexual partners, swinger dating, affairs and/or infidelity.

• Promote compensated (financial or through other transactional arrangements) dating services or sexual acts, or commercial sexual services.

• Imply that the viewers could engage with the person depicted in the advertisement.

• Appeal to minors, including but not limited to the use of themes, graphics, cartoon figures, symbols, colors, language, and/or celebrity/entertainers to appeal to minors.

• Seek to wrongfully discriminate against certain groups of people based on sensitive attributes such as race, ethnicity, sexual orientation, immigration status, etc.

Please see below for additional country-level requirements.