Financial Services
Financial Services ads on Netflix are restricted to age appropriate audiences and content. Review the policy and country requirements below for additional advertising terms.
Advertiser Requirements
Advertisers must have the requisite license(s) and such license(s) must be valid and remain valid at all times while the ads are running.
Ad Requirements
Financial Services ads must:
Comply with applicable laws, regulations, self-regulatory codes, and industry standards, including all disclaimer, terms, and rate disclosure requirements.
Disclose associated fees, risks, material restrictions, scope of coverage and qualifications for the products and services being promoted.
Use simple, easy-to-understand language.
Financial Services ads must not:
Mislead, deceive, or dishonestly conceal facts.
Omit material information that the average consumer needs, according to the context, to take an informed transactional decision.
Use complex financial jargon.
Promote financial products prohibited on Netflix, including but not limited to:
Payday loans, short term loans, or peer to peer lending, personal loans (Note: Personal loans are only permitted in Australia, Brazil, France, and the United States).
Bail bonds, Penny auctions, Pawn Shops, etc.
Contracts for difference (CFD), financial spread betting, rolling spot forex, prediction markets (except United States), and related forms of speculative products
Credit repair, debt management and settlement services
Marijuana stocks
Multi-level Marketing
Get rich quick, pyramid schemes, or financial scams
Netflix allows banking ads for the following (subject to country requirements below):
Accounting and Auditing
Banking
Financial Planning
Grants, Scholarships and Financial Aid
Investment Products and Services
Tax Preparation
Money Transfer and Wire Services
Country Requirements
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must have the required Australian Credit Licence (ACL) license and/or Australian Financial Service (AFS) license. The advertising of financial products and services is also subject to general prohibitions on misleading or deceptive conduct under the ACL.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must be licensed by the Brazilian Central Bank, the Brazilian Securities Commission (CVM), and the Superintendence of Private Insurance (SUSEP), as relevant.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with the general regulations of the Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) Recommendation on Financial Products and Services.
Advertisers must be authorized by the relevant regulatory authority, e.g., Autorité de Contrôle Prudentiel et de Résolution (ACPR), Autorité des Marchés Financiers (AMF), Organisme pour le Registre des Intermédiaires en Assurance (ORIAS).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with applicable laws, regulations, and industry standards, including having the required license from the relevant regulatory authority, e.g., European Securities and Markets Authority (ESMA), Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with the Italian consolidated Banking Act and the Italian consolidated Finance Act, including transparency provisions and business conduct rules and disclosure obligations and having the required licenses from the relevant regulatory authority, e.g., Bank of Italy or IVASS for insurance products.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must indicate certain elements (e.g., company name, registration number, risk of loss, caution to read terms and conditions), including having the required license from the relevant regulatory authority, e.g., Financial Services Agency.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must have relevant licenses from the Financial Supervisory Service and comply with the Financial Consumer Protection Act and all other applicable Korean laws and regulations. Advertisers providing loans may be listed on the Korea Federation of Banks. Ads that are misleading, deceptive, or unclear are prohibited.
Ads must include certain elements, such as a recommendation to the viewer to read the written terms and conditions before entering into a contract for the financial service and material information regarding the specific financial product (e.g., investment risk).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with applicable laws, regulations, and industry standards, including having the required license from the relevant regulatory authority, e.g., National Banking and Securities Commission (CNBV).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with applicable laws, regulations and industry standards, including holding the required licenses from the relevant regulatory authority, e.g., Comisión Nacional del Mercado de Valores (CNMV) (investment product or services), Banco de España, Dirección General de Seguros y Fondos de Pensiones (DGSFP) (insurance and/or private pension products or services), European Banking Authority (EBA), European Securities and Markets Authority (ESMA).
Financial Services advertisers must comply with the Equal Credit Opportunity, Fair Housing, and Truth in Lending Acts and Fair Lending Laws, FINRA, the MSRB, the SEC, regulations and industry standards and any disclosure requirements (including, but not limited to material restrictions, material terms, risk factors and qualifications).
Netflix allows Credit & Lending ads for the following (subject to country requirements below):
Credit cards
Credit score reporting
Loans, Lines of Credit, Leasing and/or Financing
Country Requirements
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must have the required Australian Credit Licence (ACL) license and/or Australian Financial Service (AFS) license. The advertising of financial products and services is also subject to general prohibitions on misleading or deceptive conduct under the ACL.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must be licensed by the Brazilian Central Bank, the Brazilian Securities Commission (CVM), and the Superintendence of Private Insurance (SUSEP), as relevant.
Ads that deal with investments, loans and capital markets must obey specific provisions, under the CONAR's Code (e.g., respect the right to information).
Ads for offshore financial products and services and for investment products offered by local financial institutions are prohibited.
Financial Services advertisers that offer financing or credit to consumers must comply with provincial consumer protection laws, which impose disclosure requirements (e.g., annual percentage rate or annual credit rate, annual interest rate, cost of borrowing, etc.).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with the general regulations of the Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) Recommendation on Financial Products and Services.
Advertisers must be authorized by the relevant regulatory authority, e.g., Autorité de Contrôle Prudentiel et de Résolution (ACPR), Autorité des Marchés Financiers (AMF), Organisme pour le Registre des Intermédiaires en Assurance (ORIAS).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with applicable laws, regulations, and industry standards, including having the required license from the relevant regulatory authority, e.g., European Securities and Markets Authority (ESMA), Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with the Italian consolidated Banking Act and the Italian consolidated Finance Act, including transparency provisions and business conduct rules and disclosure obligations and having the required licenses from the relevant regulatory authority, e.g., Bank of Italy or IVASS for insurance products.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must indicate certain elements (e.g., company name, registration number, risk of loss, caution to read terms and conditions), including having the required license from the relevant regulatory authority, e.g., Financial Services Agency.
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must have relevant licenses from the Financial Supervisory Service and comply with the Financial Consumer Protection Act and all other applicable Korean laws and regulations. Advertisers providing loans may be listed on the Korea Federation of Banks. Ads that are misleading, deceptive, or unclear are prohibited.
Ads must include certain elements, such as a recommendation to the viewer to read the written terms and conditions before entering into a contract for the financial service and material information regarding the specific financial product (e.g., investment risk).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must include requirements around displaying interest rate and prohibition of misleading information.
Financial Services advertisers must comply with applicable laws, regulations, and industry standards, including having the required license from the relevant regulatory authority, e.g., National Banking and Securities Commission (CNBV).
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must comply with applicable laws, regulations and industry standards, including holding the required licenses from the relevant regulatory authority, e.g., Comisión Nacional del Mercado de Valores (CNMV) (investment product or services), Banco de España, Dirección General de Seguros y Fondos de Pensiones (DGSFP) (insurance and/or private pension products or services), European Banking Authority (EBA),
Netflix pre-approval is required for Financial Services advertisers. For approval, please submit the form here.
Financial Services advertisers must be authorized by the UK Financial Conduct Authority (FCA) or Prudential Regulation Authority to perform regulated financial services in the UK and comply with the CAP Code.
Financial Services advertisers must comply with the Equal Credit Opportunity, Fair Housing, and Truth in Lending Acts and Fair Lending Laws, FINRA, the MSRB, the SEC, regulations and industry standards and any disclosure requirements (including, but not limited to material restrictions, material terms, risk factors and qualifications).
Financial Services advertisers advertising Personal Loans and Cash Advances must be authorized by the SEC, National Credit Union Administration (NCUA), or Federal Deposit Insurance Corporation (FDIC).
Netflix pre-approval is required for Financial Services advertisers advertising Personal Loans and Cash Advances. For approval, please submit the form here.
Netflix allows ads for Cryptocurrency and Cryptocurrency adjacent advertisers (subject to country requirements below).
Crypto includes:
Centralized Exchange (CEX) Platforms
Crypto wallets / storage/ custody solutions
Payment processors that accept payment in crypto currency
Cryptocurrency/digital asset advisors
Blockchain
Blockchain-based management platforms
Banking Services that offer Crypto ETFs
NFTs and NFT Centralized Marketplaces
Country Requirements
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Subject to certain exceptions, crypto advertisers must provide proof of license and/or registration from AUSTRAC and/or ASIC (AFSL or AFSL Authorized Representative, Australian markets license, and/or, clearing and settlement facility licence).
Ads for the following crypto products and services are allowed in Australia (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Crypto ETFs
Crypto Custody Solutions*
Hot Wallets*
Cold Wallets*
Blockchain-based management platforms*
*Must be bundled with a regulated financial product or service in order to be eligible.
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
BR crypto advertisers must provide proof of license and/or registration from Central Bank (Bacen) or CVM.
Ads for the following crypto products and services are allowed in Brazil (all other products are prohibited):
Payment processors that accept payment in crypto currency
Crypto ETFs
Crypto Digital Asset Advisors
Crypto Centralized Exchanges
Crypto Custodians
Blockchain-based management platforms, e.g. supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from either: FINTRAC registration as MSB or Bank of Canada Certification. Additionally, applicable provincial regulators registration is required in the provinces where they provide these services.
Ads for the following crypto products and services are allowed in Canada (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Banking Services that offer Crypto ETFs / Digital Asset Advisors
Crypto Custodians Solutions or Services
Blockchain-based management platforms, e.g. supply-chain management, cloud services (solely related to blockchain-based technologies )
NFTs
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from Autorité des Marchés Financiers (AMF).
Ads for the following crypto products and services are allowed in France (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Crypto Custodians Solutions or Services
Hot Wallets
Cold Wallets
Crypto Asset Advisors
Blockchain-based management platforms, e.g. supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
DE crypto advertisers must provide proof of license and/or registration (e.g., from ESMA as a CASP).
Ads for the following crypto products and services are allowed in Germany (all other products are prohibited):
Central Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Crypto Custodians
Hot Wallets
Cold Wallets
Crypto Asset Advisors
Blockchain-based management platforms, e.g. supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from CONSOB, Bank of Italy, or Body of Agents and Mediators OAM.
Ads for the following crypto products and services are allowed in Italy (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Crypto Custodians
Hot Wallets
Cold Wallets
Crypto Asset Advisors
Blockchain-based management platforms, e.g., supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from the FSA.
Financial Services advertisers must indicate certain elements (e.g., company name, registration number, risk of loss, caution to read terms and conditions), including having the required license from the relevant regulatory authority.
Ads for the following crypto products and services are allowed in Japan (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
KR crypto advertisers must provide proof of license and/or registration from the Financial Supervisory Service (FSS) or FIU.
Ads for the following crypto products and services are allowed in Korea (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Banking Services that offer Crypto ETFs / Digital Asset Advisors
Hot Wallets
Crypto Custody Solutions
Blockchain-based management platforms, e.g., supply-chain management, cloud services (solely related to blockchain-based technologies)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from the National Banking and Securities Commission (CNBV) or the Central Bank of Mexico.
Ads for the following crypto products and services are allowed in Mexico (all other products are prohibited):
Payment processors that accept payment in crypto currency
Crypto ETFs
Crypto Digital Asset Advisors
Crypto Centralized Exchanges
Blockchain-based management platforms, e.g., supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from the Comisión Nacional del Mercado de Valores (CNMV).
Ads for the following crypto products and services are allowed in Spain (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Crypto Custodians
Hot Wallets
Cold Wallets
Crypto Asset Advisors (CASP)
Blockchain-based management platforms, e.g., supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of the license and/or registration from the Financial Conduct Authority (FCA) with MLR registration that is applicable for its product/services and comply with the CAP Code.
Ads for the following crypto products and services are allowed in the United Kingdom (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Payment processors that accept payment in crypto currency
Digital asset advisors
Crypto Custodians
Hot Wallets
Cold Wallets
Blockchain-based management platforms, e.g., supply-chain management, cloud services (solely related to blockchain-based technologies, not crypto)
Netflix pre-approval is required for crypto products and services advertisers. For approval, please submit the form here.
Crypto advertisers must provide proof of license and/or registration from the applicable government agency/regulator, e.g., FinCEN or the Securities and Exchange Commission (SEC).
Ads for the following crypto products and services are allowed in the United States (all other products are prohibited):
Centralized Exchange (CEX) Platforms
Crypto wallets / storage
Payment processors that accept payment in crypto currency
Cryptocurrency/digital asset advisors
Blockchain-based management platforms
Banking Services that offer Crypto ETFs
NFTs and NFT Centralized Marketplaces
Prediction market ads are allowed in the US only.
United States
Netflix pre-approval is required for prediction market advertisers. For approval, please submit the form here.
Prediction market advertisers must provide proof of registration with the Commodities Futures Trading Commission (CFTC).
Ads must include financial disclaimers on the possibility of losses.
Ads must not include statements about jurisdictional legality, such as "legal in all 50 states".
Ads must depict only individuals who are visibly over the age of 25.