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Gambling

Gambling ads on Netflix are restricted to age appropriate audiences and content. Review the policy and country requirements below for additional advertising terms.

Advertiser Requirements

Advertisers must hold all necessary registrations and licenses from the relevant gambling authorities in each jurisdiction in which the advertiser operates. Advertisers must maintain such registrations and licenses for as long as their ads are live on Netflix.

Netflix pre-approval is required for all gambling advertisers. For approval, please submit the form here.

Ad Requirements

Netflix permits ads for the following gambling content, with advertiser pre-approval and additional content restrictions. Country-specific restrictions apply.

  • Sports Betting and Fantasy Sports

  • Horse racing

  • Lotteries

  • Brick and mortar casinos

  • Online Casinos

  • Non-professional game play kits, toys, and tools (e.g. poker chips, at home blackjack table)

  • Free-to-play social casino games

Please note: ads for aggregators, affiliates, or odds/tip providers are prohibited.

Ads must:

  • Comply with applicable laws, regulations, self-regulatory codes, and industry standards.

  • Include all required disclosures and disclaimers required in the targeted market, including:

    • Legal age to play

    • Responsible gaming

    • Gambling addiction support resources

  • Depict only individuals who are visibly over age 25.

  • Accurately represent the chances of winning, game odds, or prizes.

  • Social Casino games promoted on Netflix must be free-to-play. Games with optional in-game purchases may be subject to additional review. Social casino ads must also include disclaimers about the value of all in game coins, winnings, jackpots, etc.

Ads must not:

  • Compare odds, payouts, and games to other gambling services.

  • Glorify benefits of gambling, including implying or suggesting:

    • Gambling is a viable alternative to employment, financial investments, or a way to recover from financial losses.

    • Gambling is affiliated with sexual prowess; social, financial, professional, intellectual, athletic success; or feelings of superiority.

  • Target underage audiences or appeal to minors to include themes, language usage, graphics, cartoon figures, symbols, role models, and/or celebrity/entertainer endorsers intended to appeal primarily to minors.

Please see below for additional country-level requirements.

Permitted content: Sports Betting, Brick & Mortar Casinos, and Lotteries (government operated and public)

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Advertisers must present proof of licensure by the relevant Australian state, territory, or national authority, where applicable.

  • Ads must not target any State or Territory where the advertiser is not authorized to operate.

  • Ads may not promote an in-play betting service based on the outcome or contingency of a sporting event.

  • Advertisers must comply with all terms of the AANA Wagering Advertising Code, where applicable.

  • Ads must include any mandatory taglines required under the National Consumer Protection Framework.

Permitted content: Government Operated Lotteries

Netflix prohibits Gambling ads targeting Brazil.

Netflix pre-approval is required for all lottery advertisers. Lottery ads are permitted from government approved operators only. For approval, please submit the form here.

Permitted content: Sports Betting, Brick & Mortar Casinos, Online Casinos, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Advertisers must be authorized by the provincial government in which ads are targeted.

  • All disclaimers must be in the same language as the ad and in the language relevant to the demographic targeted.

  • Ads may not feature athletes, current or retired.

  • Lottery ads are permitted from government and Crown Corporation operators only.

Permitted content: Sports Betting, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Gambling advertisers must be authorized by the L’Autorité nationale des jeux.

  • Ads must comply with the ARPP Gambling Code.

  • Ads must display one of the following warning messages:

    • "Family, social life, financial health. Are you ready to bet it all? To get help, call 09-74-75-13-13 (no surcharge).”

    • "Gambling carries risks: debt, isolation, dependence. To get help, call 09-74-75-13-13 (no surcharge).”

  • Lottery ads are permitted from government operators only.

Permitted content: Online Gambling (Virtual Slot Machines / Online Poker), Sports Betting, and Government Operated Lotteries

Netflix prohibits Online Casinos targeting Germany.

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Gambling operators must have a license to operate from the Gambling authority and a permission for advertising according to the German Advertising Directive (Werberichtlinie).

  • All eligible advertisers must be registered on the GGL Whitelist.

  • Online gambling ads must include the following disclaimer:

    • "Teilnahme ab 18 Jahren. Glücksspiel kann süchtig machen. Hilfe unter: www.bzga.de"

  • Ads may only target the geographic region permitted under the license.

  • Lottery ads are permitted from government operators only.

Permitted content: Government Operated Lotteries

​Netflix prohibits Gambling ads targeting Italy.

Netflix pre-approval is required for all lottery advertisers. Lottery ads are permitted from government operators only (Lotteria Italia). For approval, please submit the form here.

Permitted content: Public Racing, Pachinko Halls, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

Netflix prohibits Gambling ads targeting Japan, including any ads referencing legal wagering, betting, redemptions, winnings, and prizes.

​Ads for Public Sport, Pachinko Halls, and Lotteries are permitted by the relevant governing entity or authorized independent agency, under the following parameters:

  • Public Sport Racing - Ads are permitted by the relevant responsible governing entities or authorized independent agencies.

  • Pachinko Halls - Ads are permitted from Entertainment Business licensed entities only. Ads may only promote brick-and-mortar locations. Online play is prohibited.

  • Lotteries - Ads are restricted to government authorized draws only.

Netflix prohibits Gambling ads targeting Korea.

Permitted content: Sports Betting, Brick & Mortar Casinos, Online Casinos, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Gambling operators must be licensed by the Secretaría de Gobernación or Dirección General de Juegos y Sorteos.

  • Ads must include the operator’s permit number.

  • Advertisers must be based in Mexico.

  • Ads may promote the brand, but not explicitly bets.

  • Lottery ads are permitted from government operators only.

Permitted content: Sports Betting, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

Permitted content: Sports Betting, Brick & Mortar Casinos, Online Casinos, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

Permitted content: Sports Betting, Fantasy Sports, Brick & Mortar Casinos, Online Casinos, and Government Operated Lotteries

Netflix pre-approval is required for all advertisers. For approval, please submit the form here.

  • Sports Betting, Brick & Mortar Casino, and Online Casino advertisers must provide valid operator licenses in each state they intend to target.

    • Sports Betting ads are allowed in the following states: AZ, AR, CO, CT, DE, DC, FL, IL, IN, IA, KS, KY, LA, MD, MA, MI, MO, MT, NV, NH, NJ, NY, NC, OH, OR, PA, RI, TN, VT, VI, WV, WY

    • Online Casino ads are allowed in the following states: CT, DE, MI, NJ, NV, PA, & WV

  • Fantasy Sports advertisers must provide a license, where applicable, or documentation substantiating the ability to lawfully advertise in each state they intend to target.

    • Fantasy Sports ads are not allowed in the following states: HI, ID, MT, NV, WA

    • Player-to-Player Pick 'Ems ads are allowed in the following states: AL, AZ, CO, MA, MO, NH, TN, VA

  • Advertisers must target only in states in which they are pre-approved. National campaigns are not permitted.

  • Advertisers must maintain appropriate age verification systems and procedures.

  • Ads must include information on responsible gambling and/or a Gambling Support hotline; age to play; and state availability disclaimers.

  • Lottery ads are permitted from government operators only.