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Healthcare

Advertiser Requirements

Advertisers must hold all necessary approvals for their products or services in the jurisdiction in which they operate. Advertisers must maintain such approvals for as long as their ads are live on Netflix.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here. See the country-specific guidance below for additional details.

Ad Requirements

Netflix prohibits advertisements for the following categories:

  • Virus test kits, therapies, and related products (allowed as exceptions: Covid and RSV test kits)

  • Drug Tests, Drug Overdose Reversal, Addiction Treatments, Smoking Cessation

  • Healthcare Aggregators

  • Opioid based painkillers

  • Ingestible or topical CBD products

  • Harmful or banned supplements, e.g., steroid supplements

  • Clinical trials and experimental treatments and therapies

  • Infant Formula (with the exception of Brazil, Canada, Mexico, and the United States)

  • Supplements promoting weight loss (except in permitted jurisdictions)

Healthcare ads must:

  • Comply with all applicable laws, rules, and regulations, including those related to product claim ads, reminder ads, and help-seeking ads in permitted jurisdictions.

  • Include all legally required disclaimers and disclosures.

  • Advertising must be truthful, verifiable, and must not be misleading.

  • Only promote healthcare products approved by local regulatory authorities.

  • Advise consumers to follow label directions (“used as directed”).

  • Only make health and safety claims supported by competent and reliable scientific evidence (e.g., clinical studies, appropriate consumer testing). Claims and demonstrations must be consistent with product directions. Netflix may request relevant data (e.g., adequate substantiation regarding product efficacy, safety, and claims).

  • Ads may only promote the treatment of the condition for which it was approved.

  • Only make clinically documented claims, whether direct or indirect, related to OTC and prescription drugs.

Healthcare ads must not:

  • Present false, misleading, or deceptive product claims, demonstrations, and depictions. Health and safety claims must be supported by competent and reliable scientific evidence (e.g., clinical studies, appropriate consumer testing).

  • Include overly graphic audio descriptions or visual depictions of health conditions, or overly focus on specific body parts or health conditions, e.g.,

    • Surgery procedures that show blood, guts, gore, bodily fluids, or tooth decay

    • Emphasizing body parts (for example, zooming in on belly fat)

    • Showing bodily symptoms (for example, fluids or rashes).

  • Depict before and after imagery from product usage.

  • Overstate the symptoms for which the product is indicated or dramatize distressing symptoms associated with specific illnesses or diseases.

  • Use words such as “safe,” “without risk” or “harmless” without adequate qualification and support.

  • Imply that use of the advertised drug is a replacement for regular doctors’ visits.

  • Promote off-label uses.

  • Depict product ingestion.

  • Be directed towards children or include children (12 and under) in commercials promoting a product for adult use. (Children may appear in ads for drugs that are intended for children provided that adult/parental supervision is established)

  • Ask for any input of sensitive health data or target based on certain inferences about a condition.

  • Depict doctors, dentists, nurses or other health-related professionals (or actors portraying them) if the ads include health or medical claims.

  • Where prescription pharmaceuticals ads are not permitted, pharmaceutical manufacturers, pharmacies and online pharmacies, telemedicine and hospitals ads may not feature prescription drugs in the ad creative or landing page.

Only permitted in Canada, Japan, Korea, and the United States. All Netflix Healthcare guidelines apply.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Ads for cosmetic procedures and weight loss may not feature:

  • Before-and-after comparisons

  • Visuals or messaging related to body image or ageism

Country Requirements

Cosmetic Clinics must provide proof of their Medical Institution Establishment Permit. Cosmetic medical devices must provide proof of PMDA registration.

All Netflix Healthcare guidelines apply. Infant and continuation food is allowed in all markets. Infant and continuation formula (up to 36 months) is only allowed in certain markets (see country requirements).

Ads must not:

  • Make claims/statements that imply (whether visually, via voice over, or the combination) equivalency or superiority over breastfeeding, or discourage breastfeeding

  • Include disease-risk reduction or therapeutic claims

Country Requirements

Permitted: Continuation Formula, Infant and Continuational Food

Netflix pre-approval is required for infant continuation formula and food. For approval, please submit the form here.

Infant formula for under age 1 is prohibited.

Continuation Formula is allowed for age one and over. Required disclaimers:

  • “The Ministry of Health informs: breastfeeding prevents infections and allergies and is recommended up to two (2) years of age or beyond.”

Infant and continuation Food is allowed. Required disclaimers:

  • “The Ministry of Health informs: after six (6) months of age, continue breastfeeding your child and introduce new foods.”

Permitted: Infant and Continuation Formula, Infant and Continuational Food

Netflix pre-approval is required for infant continuation formula and food. For approval, please submit the form here.

Ads must not:

  • State “Easy to digest” (unless it is accompanied by a statement that all infant formulas are easy to digest or specifically approved by HC)

  • Include terms such as “humanized,” “maternalized,” “human milk oligosaccharide,” or similar wording.

Permitted: Infant and Continuation Formula, Infant and Continuational Food

Netflix pre-approval is required for infant continuation formula and food. For approval, please submit the form here.

Infant formula ads must:

  • Incentivize breastfeeding and include the benefits of it.

  • Indicate that the product is recommended for the following cases:

    • Due to the child's intolerance to breast milk;

    • Due to the absence of the mother; and

    • Due to the mother’s inability to provide milk or for any other well-founded health reason.

  • Include information on the proper handling of formulas, their preparation, and the specific care that bottles require before being offered to infants.

For infant and continuation food and continuation formula, the following disclaimers/disclosures are required:

  • Precautionary messages about the condition of the product, as well as messages promoting a balanced diet.

  • These products may not be presented as stimulants or as modifiers of a person’s physical or mental state (non-exhaustive examples: "boosts energy", "improves focus").

  • Advertising shall not claim that the product alone meets all nutritional requirements.

Permitted: Infant and Continuation Formula, Infant and Continuational Food

Netflix pre-approval is required for infant continuation formula and food. For approval, please submit the form here.

All Netflix Healthcare guidelines apply.

OTC ads must:

  • Only promote occasional use of OTC medicines and treatment of minor to moderate conditions, and not serious conditions

OTC ads must not:

  • Suggest their use in treatment of serious health conditions or offer a cure for a medical condition

Country Requirements

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC Medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Advertising health services in Australia must adhere to advertising requirements in the Health Practitioner Regulation National Law.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Health care products (including dietary supplements and OTC medicines) must be registered with the Agência Nacional de Vigilância Sanitária (ANVISA).

  • OTC pet medication must be licensed by Ministério da Agricultura e Pecuária.

  • Approved advertisers must comply with all ANVISA and other applicable requirements.

  • Ads may not promote prescription medicine.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Ads for OTC drugs (including pet medication) should clearly communicate the intended use of the product in a manner consistent with its Terms of Market Authorization (i.e., the product’s claims authorized by Health Canada).

  • Reminder Ads are permitted but may not contain therapeutic claims.

  • Help-Seeking Ads may be permitted, provided that such ads do not mention a specific drug or drug manufacturer and there can be no indication that a single drug is the sole treatment available for the described disease or condition.

  • Product Claim Ads are not permitted.

Additional Requirements for OTC Medical Device Advertising in Canada

  • Medical devices are classified in Canada according to Health Canada’s risk-based system. There are four device classifications, with increasing levels of potential risk—Class I, II, III, and IV. Class I devices do not require a license; whereas, Class II, III, and IV devices require a medical device license (MDL) issued by Health Canada to be sold in Canada.

  • Class II, III, and IV devices are authorized by Health Canada for specific indications and they must be advertised within the scope of their authorized indications, similar to OTC drugs (i.e., must be advertised within the scope of the TMA authorized by Health Canada).

  • Medical devices cannot be advertised to the general public as a treatment for any serious disease referred to in Schedule A.1 of the FDA.

  • Comparative advertising of therapeutic claims for medical devices must be based on adequate and proper testing, and advertisements should present accurate, objective, and balanced information on the benefits and risk of the device.​

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Ads must include:

  • The name of the drug and its common name

  • Reference to a pharmacist's advice (written and audio); visa number

  • Invitation to read the instructions carefully and consult a doctor if symptoms persist

  • Additional caution disclaimers if applicable, e.g., age limitation, pregnancy, possible drug interaction, composition

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • All health care products must be authorized by the Ministry of Health or other relevant supervisory authority.

  • OTC pet medication must be authorized by the Bundesamt für Verbraucherschutz und Lebensmittelsicherheit (BVL), European Commission, or other relevant supervisory authority.

  • Ads may not promote prescription medicine.

All ads must include the following statement shown in printed letters against a neutral backdrop, and should also be read aloud: "For any information on risks and side effects, read the package insert leaflet and consult your doctor or pharmacist." [German translation: “Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.”]

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

​Ministero della Salute (MOH) license required for OTC medicines and pet medications and the ad must include a reference to the authorization. For dietary supplements notification to the MoH is sufficient. Ads may not promote prescription medicine. Ads for dietary supplements may not attribute to the product any feature or property allegedly capable of healing any type of illness. These ads also have to display a disclaimer affirming that a varied and balanced diet is sufficient to supply the required nutritional substances.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Advertisers for all healthcare products, including OTC drugs & pet medications, to have a valid license number and comply with all Ministry of Health Labour and Welfare guidelines (MHLW), which prohibits the following on ads: (i) superlative expressions on effect, efficacy, or safety of the drugs; (ii) excessive prize and gifts or provision of drugs as gifts; (iii) statement to encourage consumer’s use of drugs for cosmetic use or use as food; (iv) descriptions beyond the approved scope, etc.

Advertising prescription drugs, prescription collection and delivery services is not permitted.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

All healthcare products including OTC drugs require the advertiser to have a valid Korean Pharmaceutical and Bio-Pharma Manufacturers Association (KPBMA) license. Advertisements for OTC drugs have to be pre-reviewed by authorized regulatory institutions (i.e KPBMA).

OTC pet medication must be licensed by the Animal and Plant Quarantine Agency.

OTC drugs are not permitted if the primary ingredients, administration method, and dosage is identical to a prescription drug. Ads may not promote prescription medicine. All health care products (including dietary supplements and OTC medicines) must be authorized by the relevant regulatory authority, e.g., Ministry of Drug and Food Safety registration.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

All health care products (including dietary supplements and OTC medicines) must be authorized by the Federal Committee for Protection from Sanitary Risks (COFEPRIS). Necessary disclaimers, including precautionary notices that COFEPRIS may determine based on the potential health risks (e.g., “consult your physician”, “this product has not been scientifically proven to have preventive or curative properties,” etc.), must be included.

OTC pet medication must be licensed by SENASICA.

Ads may not promote prescription drugs.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

All health care products (including dietary supplements and OTC medicines/pet medications) must be authorized by the relevant regulatory authority, e.g., Ministerio De Sanidad (AEMPS), Agencia Española de Seguridad alimentaria y nutrición (AESAN). Dietary Supplements may provide authorization from one of the 17 autonomous communities institutional systems of self-government (e.g.: The Generalitat de Catalunya).

Ads must include:

  • Clear identification that the product is an OTC drug

  • Relevant recommendations as determined by the Ministry of Health

  • A description of the drug

  • Information required to ensure the drug is taken responsibly

  • An express and clearly visible invitation to carefully read the instructions contained in the package leaflet

  • The Spanish equivalent of the words: "If in doubt, consult your pharmacist" or a similar expression

  • For OTC medicines ads: subtitling and interpretation in sign language and audio description is required by legal mandate

Ads may not promote prescription drugs.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for all healthcare advertisers, products, and services. For approval, please submit the form here.

All health care products (including dietary supplements and OTC medicines) must be authorized by the Medicines and Healthcare Products Regulatory Agency (MHRA) (for Great Britain), the Food Standards Agency, or the European Medicines Agency (EMA) (for Northern Ireland).

OTC pet medications must be licensed by the Veterinary Medicines Directorate.

A drug can only be advertised in a territory where it is licensed. To advertise UK-wide, the product(s) must be covered by licenses in Great Britain and in Northern Ireland.

Ads must include:

  • The name of the product

  • The active ingredient (and its common name), if there is only one

  • Information for correct use of the product

  • An express invitation to read the instructions carefully

  • Comparative claims against other drugs are prohibited, but category claims are allowed if supported by evidence.

Permitted Healthcare content: Feminine Hygiene; Pharmaceutical manufacturers promoting OTC medicines; and OTC medical devices.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Ads must not feature the product as misbranded, mislabeled or adulterated within the meaning of any state’s food and drug law, the Federal Food, Drug and Cosmetic Act, under the Federal Hazardous Substances Act, or any other law or regulation, including any industry-specific laws.

All Netflix Healthcare guidelines apply.

Country Requirements

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Hospitals and Clinics must show proof of State/Territory Health Department registration. Ads may not promote prescription medicine.

  • Pharmacies must be registered with the Pharmacy Guild of Australia, Medicare Australia, Australian Digital Health Agency, or one of the state-level pharmacy boards in Australia.

Advertising health services in Australia must adhere to advertising requirements in the Health Practitioner Regulation National Law.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Pharmacies, online pharmacies and telemedicine providers must be registered with the Agência Nacional de Vigilância Sanitária (ANVISA).

  • Approved advertisers must comply with all ANVISA and other applicable requirements.

  • Online pharmacies and Telemedicine ads are allowed only if the provider also runs a physical establishment.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for Online Pharmacies and Telemedicine Providers. For approval, please submit the form here.

Online Pharmacies and Telemedicine Providers must be accredited by one of the organizations listed below:

Permitted Healthcare content: Prescription Eyewear, Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Brand ads by pharmaceutical companies are allowed, provided that they do not promote medicines or treatments and that they don’t offer premiums or material advantages unless they are of negligible value. Ads must solely provide scientific, technical, or financial information.

Advertising for prescription or refundable vaccines and vaccine campaigns by pharmaceutical companies is authorized but must comply with specific restrictions:

  • The vaccine must be on a list set by the Minister of Health

  • Include mandatory information from the High Council of Public Health

  • Avoid focusing on price

  • Be authorized by ANSM

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Pharmacies must have a valid license.

  • Online, mail order, and online medicine retailers must be registered by the Federal Institute for Drugs and MedicalDevices (BfArM).

  • Medical devices such as prescription eyewear and dental aligners must be compliant with all regulations, including the CE Mark.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Brand ads from pharmaceutical companies may not display any drugs or medicine in breach of the relevant rules for that type of drug or medicine and may not be presented in a way that could be capable of influencing in any manner the choice of the end user.

  • Ads for healthcare facilities, clinics and telemedicine may only contain information concerning the Director of the facility, their titles and qualifications, the service offered and possibly its maximum cost, which should be objective and transparent. The inclusion of any element or information that may be attractive for the end user (e.g., communications on discounts, promotions or the like, that may influence the freedom of choice) is expressly prohibited.

  • CE Mark and MOH pre-authorization required for Prescription Eyewear and Dental Aligners.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Online pharmacies must have a valid license for marketing authorization holders.

  • Advertising prescription drugs, prescription collection and delivery services is not permitted.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Medical Device advertisers may also provide the business registration issued by the city or district where the business is located. Medical Devices (inclusive of cosmetic medical devices) advertisers for the devices outlined above must provide an approval seal by the ads review committee of the Korea Medical Devices Industry Association or Korea Medical Devices Industrial Cooperative.

  • Hospitals and clinics (inclusive of cosmetic related clinics) are required to provide valid HIRA registration and Medical Advertising Review certificates.

  • Brand ads and Health PSAs may not include any details or effectiveness of a specific drug or medical device within the ad.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Online pharmacies must be registered with COFEPRIS.

  • Advertisers promoting brand advertising and health PSAs must have an advertising permit and registration with COFEPRIS.

  • Ads may not promote prescription drugs.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Healthcare providers must be authorized by the Registro General de centros, servicios, y establecimientos sanitarios (REGCESS).

  • Brand advertising by pharmaceutical companies that do not specifically mention a particular drug is permitted as long as it avoids any association with the direct or indirect promotion of prescription-only medicines or products.

  • Medical devices such as prescription eyewear and dental aligners must be compliant with all regulations, including the CE Mark.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

​Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

  • Online pharmacies must be registered with the General Pharmaceutical Council. Ads may not promote prescription drugs.

  • Providers of prescription eyeglasses must be registered with the General Optical Council. Medical devices such as prescription eyewear and dental aligners must be compliant with all Medical Device Regulations, including the CE/ UKCA Mark.

Permitted Healthcare content: Pharmacies and Online Pharmacies; Telemedicine; Hospitals; Prescription Eyewear; Hearing Aids; Dental Aligners; and Health PSAs.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Pharmacies, Online Pharmacies, and Telemedicine Providers must be accredited by one of the organizations listed below:

All Netflix Healthcare guidelines apply.

Country Requirements

Permitted Healthcare content: Prescription pharmaceuticals; and Medical devices (including eyewear and dental aligners).

​Advertising must comply with The Food and Drugs Act (Canada) and its regulations for Rx drugs. Rx drugs must be approved for sale by Health Canada before running an advertisement.

  • Reminder Ads are permitted but may not contain therapeutic claims.

  • Help-Seeking Ads may be permitted, provided that such ads do not mention a specific drug or drug manufacturer and there can be no indication that a single drug is the sole treatment available for the described disease or condition.

  • Product Claim Ads are not permitted.

  • Ads for Rx drugs may not portray themselves as a treatment, preventative, or cure for diseases, disorders, or abnormal physical states referred to in Schedule A.1 of the FDA.

​Additional Requirements for Medical Device Advertising in Canada

  • Medical devices are classified in Canada according to Health Canada’s risk-based system. There are four device classifications, with increasing levels of potential risk—Class I, II, III, and IV. Class I devices do not require a license; whereas, Class II, III, and IV devices require a medical device license (MDL) issued by Health Canada to be sold in Canada.

  • Class II, III, and IV devices are authorized by Health Canada for specific indications and they must be advertised within the scope of their authorized indications, similar to OTC drugs (i.e., must be advertised within the scope of the TMA authorized by Health Canada).

  • Medical devices cannot be advertised to the general public as a treatment for any serious disease referred to in Schedule A.1 of the FDA.

  • Comparative advertising of therapeutic claims for medical devices must be based on adequate and proper testing, and advertisements should present accurate, objective, and balanced information on the benefits and risk of the device.

Permitted Healthcare content: Prescription pharmaceuticals; and Medical devices (including eyewear and dental aligners).

  • Advertising must comply with FTC and/or FDA regulations for prescription drugs

  • Prescription ads must advise consumers to consult a healthcare professional (e.g., “call your doctor”)

  • Prescription ads must make clear that the drug is available by prescription only

  • Ad creative must comply with the FDA’s direct-to-consumer guidelines (e.g., contain a “fair balance” between benefit and risk information)

  • If a drug has an associated REMS (Risk Evaluation and Mitigation Strategy), then the advertiser represents that it is being followed

Product Claim Ads must include certain key components within the main part of the ad:

  • The name of the drug (brand and generic), at least one FDA-approved use for the drug and the most significant risks of the drug

  • The drug's most important risks presented in the audio AND either all the risks listed in the drug's prescribing information or a variety of sources for viewers to find the prescribing information for the drug (e.g., a healthcare provider, toll-free telephone number, and/or a website address)

Reminder Ads: give the name of a drug, but not the drug's uses:

  • Unlike product claim ads, reminder ads cannot suggest, in either words or pictures, anything about the drug's benefits or risks

  • They do not need to contain risk information about the drug because the ad does not say what the drug does or how well it works

  • Reminder ads are not allowed for certain prescription drugs with serious risks

Help-Seeking Ads: describe a disease or condition but do not recommend or suggest a specific drug treatment:

  • These ads encourage people with these symptoms to talk to their doctor

  • Help-seeking ads may include a drug company's name and may also provide a telephone number to call for more information

All Netflix Healthcare guidelines apply.

Netflix pre-approval is required for healthcare advertisers, products, and services. For approval, please submit the form here.

Netflix permits:

  • Over-the-counter contraceptives and family planning products

  • Over-the-counter products and medication

Please refer to OTC for more on Netflix guidelines.

All Netflix Healthcare guidelines apply.

Advertiser Requirements

Weight Loss Advertisers must:

  • Have the requisite license(s) and such license(s) must be valid and remain valid at all times while the ads are running.

  • Be able to provide existing substantiation for any claims.

  • Ensure product classification aligns with local regulatory frameworks.

Ad Requirements

Weight Loss Ads must:

  • Comply with applicable local laws and regulatory requirements.

  • Remain non-medical for products/services that are not prescription (no therapeutic claims).

Weight Loss Ads must not:

  • Claim or imply to diagnose, treat, cure or prevent disease (including obesity) or make claims of permanent weight loss.

  • Claim or imply structure/function efficacy without proper, respective, regulatory approval.

  • Target body insecurities or body-shame; promote unhealthy eating practices or body image; or undermine healthy lifestyles or balanced diets.

  • Depict before and after imagery from product usage.

  • Depict product ingestion.

  • Utilize overly sensational presentation or exaggerate weight loss amounts and timelines or guarantee success or universal effectiveness.

  • Reference prescription pharmaceuticals or services in any context (Except CA and US).

Country Requirements

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

​Ads for providers:

  • Must only focus on the type of consultations that the health service offers

  • Must make clear in the ad that the customer is being offered a health-practitioner-led consultation and that, depending on the outcome of the consultation, this may or may not lead to the provision of prescription medication

  • Cannot offer a gift, discount or other inducement to attract a person to use health services, unless the ad states the T&Cs associated with the offer

  • Cannot use testimonials or purported testimonials about the clinical aspects of the health service

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

​Pharmaceutical brand advertisements that discuss weight management with no reference to a specific drug/device or its effectiveness are permitted in addition to the global list.

​Pharmaceutical brand advertisements that include the name, brand or any details or effectiveness of a specific drug or medical device are prohibited.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies; Prescription and compounded weight loss drugs; Medical devices.

​The following are prohibited:

  • Products and/or ingredients identified by Health Canada to be dangerous or unproven.

  • Human chorionic gonadotropin (hCG) for weight loss.

  • Products & references to semaglutide salt, semaglutide acetate, semaglutide sodium.

  • Weight loss dietary supplements.

Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities.

​Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Telemed/Telehealth ads promoting weight loss are prohibited.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Weight loss dietary supplements; Healthcare facilities; Telemedicine; and Pharmacies.

​The following are prohibited:

  • Dietary supplement advertisements with references to prescription pharmaceuticals or services.

​Ads must not include claims that the product reduces body fat, body weight, or otherwise produces weight-control or weight-loss effects, unless the product is registered as health functional food with the MFDS.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

​Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies.

Netflix pre-approval is required for certain healthcare advertisers, products, and services. For approval, please submit the form here.

Permitted Healthcare content: Diet management; Meal replacement programs; Health and wellness programs; App-based weight trackers; Healthcare facilities; Telemedicine; and Pharmacies; Prescription and compounded weight loss drugs; Medical devices.

The following are prohibited:

  • Products and/or ingredients identified by the FDA to be dangerous or unproven.

  • Human chorionic gonadotropin (hCG) for weight loss.

  • Products & references to semaglutide salt, semaglutide acetate, semaglutide sodium.

  • Weight loss dietary supplements.

  • Compound drugs in West Virginia and Mississippi.