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Insurance

Advertiser Requirements

Advertisers must have the requisite license(s) and such license(s) must be valid and remain valid at all times while the ads are running.

Insurance aggregators and intermediaries are not allowed, with the exception of: UK FCA approved aggregators, US Better Business Bureau accredited aggregators, and AU ASIC and/or AFSL registered aggregators.

Ad Requirements

Insurance ads must:

  • Clearly identify the company offering the insurance product.

  • Comply with applicable laws, regulations, self-regulatory codes, and industry standards.

  • Disclose associated fees, risks, material restrictions, scope of coverage and qualifications for the products and services being promoted. The average viewer should be able to understand any disclaimers or conditions in the advertisement.

  • Provide instructions on how to obtain further information.

Insurance ads must not:

  • Be misleading, deceptive or dishonestly conceal facts.

    • Misrepresent the terms, benefits or advantages of the insurance; the insurance claims process; coverage; or premium or fee amounts.

  • Omit material information that the average consumer needs, according to the context, to make an informed transactional decision.

  • Prey on negative emotions or stoke fear or anxiety (e.g., “if your house were to burn down in a fire, would you lose everything?”).

Please see below for additional country-level requirements.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must hold the required Australian Securities and Investments Commission (ASIC) license, e.g., Australian Financial Service (AFS) license, Register of General Insurance (APRA).

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must have the required licenses from the Brazilian Central Bank.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must have the required licensing from Autorité de Contrôle Prudentiel et de Résolution (ACPR) or Organisme pour le Registre des Intermédiaires en Assurance (ORIAS) for insurance companies.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must have the required licensing from the Federal Financial Supervisory Authority Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin), Bundesamt für Soziale Sicherung (BAS), or Gesetzliche Krankenversicherung (GKV) (for state-level health insurance).

For Health Insurance advertisers must have the required licensing from the Federal Financial Supervisory Authority Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin) or Bundesamt für Soziale Sicherung (BAS). For State level Healthcare Insurance GKV authorization is required.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must have the required licensing from Istituto Per La Vigilanza Sulle Assicurazioni (IVASS).

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance ads must conform to the applicable guidelines issued by the relevant industry associations, such as those issued by the Life Insurance Association of Japan or the General Insurance Association of Japan, including having the required license from the relevant regulatory authority, e.g., Financial Services Agency.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Advertising of insurance products is permitted only to entities or groups duly licensed to engage in insurance business – insurance company or holding company of an insurer, or insurance industry association, under the Financial Consumer Protection Act with the Financial Services Commission (FSC). The content of any insurance ad, before it can be aired, is required to have passed review by the insurer’s internal compliance officer.

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must include requirements around displaying interest rate and prohibition of misleading information.

Insurance advertisers must comply with applicable laws, regulations, and industry standards, including having the required license from the relevant regulatory authority, e.g., National Insurance and Surety Commission (CNSF).

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must comply with applicable laws, regulations and industry standards, including holding the required licenses from the relevant regulatory authority, e.g., Dirección General de Seguros y Fondos de Pensiones (DGSFP) (insurance and/or private products or services), European Insurance and Occupational Pensions Authority (EIOPA).

Netflix pre-approval is required for Insurance advertisers. For approval, please submit the form here.

Insurance advertisers must be authorized by the UK Financial Conduct Authority (FCA) and comply with the CAP Code.

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