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Sweepstakes and Contests

Sweepstakes and Contest ads on Netflix are restricted. Review the policy and country requirements below for additional advertising terms.

Advertiser Requirements

Advertisers must comply with all local laws, including:

  • Maintaining all necessary registrations or licenses from the relevant governing authority, where applicable. Advertisers must maintain such registrations and licenses for as long as their ads are live on Netflix.

  • Compliance with relevant prize cap, geographic, and participant eligibility requirements in each market.

Ad Requirements

Netflix permits ads for Sweepstakes and Contests under the following requirements. Country-specific restrictions apply.

  • Sweepstakes and Contests must be free to enter or participate.

  • Terms must include a release of Netflix and include a statement that the promotion is not affiliated, endorsed, or sponsored with/by Netflix.

  • Must comply with all Netflix Ad Targeting targeting requirements.​

Ads must:

  • State clearly that entry is free.

  • State clearly all relevant rules, terms and conditions, fees, dates, eligibility, or entry criteria; or where relevant details can be found.

Ads must not:

  • Promote prizes related to Netflix Restricted or Prohibited Categories.

  • Exaggerate the value of prizes, chances of winning, or be otherwise misleading.

  • Glorify the benefits of participation, including implications that opportunity/prize is:

    • A viable alternative to employment or investment

    • A solution for financial losses or hardship

    • Affiliated with sexual prowess; social, financial, professional, intellectual, athletic success; or feelings of superiority

  • Target or appeal to underage audiences, including themes, language, graphics, cartoons, symbols, role models, and/or celebrities/entertainers/endorsers intended to appeal primarily to minors.

Opportunities requiring payment for participation, or mimicking traditional casino and gambling games, will be reviewed under the Gambling Ads Policy requirements.

Please see below for additional country-level requirements.

  • Ads must state any unusual or onerous terms, where applicable.

  • Prizes for cosmetic, surgical, or medical procedures or services (e.g. Botox, liposuction, etc.) are prohibited.

  • Ads must comply with all State and Territory requirements, including prize restrictions and licensing obligations.

  • Cash prizes are prohibited.

  • Advertisers must maintain SECAP/SPA approval.

  • Entry, participation, or play must be free. Ads must include “NO PURCHASE NECESSARY” statements, as required.

  • Ads must disclose regional availability.

  • Entry, participation, or play must be free.

  • Advertisers must comply with all Ministry of Enterprises and Made in Italy (MIMIT) requirements.

  • Cash prizes, including bank transfers, checks, cryptocurrencies, prepaid cards, or vouchers to be used as cash, are prohibited.

  • Opportunities utilizing random draw mechanisms are prohibited.

  • Advertisers must comply with all Prize Cap requirements.

  • Sweepstakes ads must include the relevant SEGOB Permit Numbers.

  • Giveaway ads must include SEGOB Permit Number required, when applicable.

  • Ads must clearly state details for free participation. Information about free entry must be equivalently visible and prominent to any details related to paid entry, where applicable.

    • Netflix will not accept ads for sweepstakes or contests in which paid entry offers preferential consideration or perks, when compared to free entry.

  • Sweepstakes offering a paid entry alongside free entry routes must include the government issued license number in ad creatives.

  • Entry, participation, or play must be free. Ads must include “NO PURCHASE NECESSARY” statements, as required.

  • Ads must disclose regional availability.

  • Ads must comply with all local restrictions related to demographic and other targeting.