How to create a profile for kids

To manage the types of TV shows, movies, and games that kids and other people on your Netflix account can watch or play, you can create individual profiles with customized maturity ratings. Profiles can be added on devices made after 2013.

  1. Go to your Manage Profiles page using a device below:

    • TV or streaming device: Go to the profile selection screen, then choose Add Profile+.

    • Android phone or tablet, iPhone, or iPad: In the lower right of the Netflix app, tap My Netflix, tap your profile, then tap Manage Profiles.

    • Web browser: Go to your Manage Profiles page.

  2. Choose Add Profile.

  3. Add a name to the profile. To use the Netflix Kids experience, select For Kids, Kids Profile, or Kid? depending on your device.

    • Kids profiles have a logo on the profile icon so they are easy to identify.

  4. Select Continue. The new profile will show on the list of profiles on your account.

If you can’t create a profile from your device or when using a mobile browser, visit netflix.com on a computer and follow the steps above.

Note: The main profile on your Netflix account can't be set up as a Kids profile.


You can also edit an existing secondary profile using these devices.

Android phone or tablet, iPhone, or iPad

  1. Open the Netflix app.

  2. In the lower right, tap My Netflix, tap your profile, then tap Manage Profiles.

  3. On the profile you want to edit, tap the Edit icon.

  4. Tap Viewing Restrictions.

  5. Tap Maturity Rating.

  6. Enter your Netflix account password.

  7. Tap Kids Profile, then tap the Back icon.

  8. Tap Restart App.

Web browser

  1. Using a browser, go to the Manage Profiles page and choose the profile you want to edit.

  2. Under Maturity Settings, choose Edit.

  3. Enter your Netflix account password.

  4. Select Display the Netflix Kids experience with titles just for kids.

  5. Choose Save.

If you choose a maturity rating that's higher than the level allowed for the Netflix Kids experience, then the Kids experience won't be applied to that profile.


The Netflix Kids experience

A Netflix Kids experience profile:

  • Has a logo on the profile icon so it's easy to identify.

  • Has a simplified look and feel.

  • Removes direct access to account settings.

  • Plays only TV shows and movies carefully selected for kids.

  • Doesn't feature Netflix games.

Note:Your device may require a refresh to pick up the updated settings. To refresh:
– Switch to another profile, then switch back.
– Or, sign out of your device and sign back in.

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