Entertainment (Television, Films, Games, Trailers)
Entertainment ads on Netflix are restricted to age appropriate audiences and content. Review the policy and country requirements below for additional advertising terms.
Advertiser Requirements
Netflix accepts ads for individual films, television shows, and games with restrictions and subject to Netflix approval. Entertainment Ads are also subject to additional restrictions for special formats, e.g., Live, Sponsorships, and Pause.
Ad Requirements
Entertainment ads must:
Comply with applicable laws, regulations, self-regulatory codes, and industry standards (including any industry ratings requirements)
Comply with age-ratings display requirements, e.g., legible and unobstructed display of accurate age-rating on trailer or game
Entertainment ads must not:
Advertise streaming services and/or series, films, or media on other streaming services whether ad supported or otherwise, including by featuring a call to action, tune in messaging, logo. Netflix may allow exceptions.
Contain depictions of graphic or bloody violence, including torture, sexual violence, rape, violence towards minors, cruelty to animals
Contain depictions of sex acts, genitals, or pornography or excessive or prolonged displays of exposed intimate body parts
Contain excessive or glamorized depictions of substance use
Promote or glamorize terrorist or criminal activities
Attempt to shock or disgust viewers
Contain content that is otherwise harmful, threatening, obscene, violent, inflammatory, graphic or offensive
Contain any false, deceptive or misleading information about the film and/or show
In addition, ads for games that offer gambling or simulated casino games are subject to the Gambling Ads Policy.
Please see below for additional country-level requirements.