Netflix Ad-supported Plans

A Netflix ad-supported plan allows you to enjoy movies and TV shows at a lower price.

Note:
A small percentage of devices that can play on ad-free Netflix plans can't be used with an ad-supported Netflix plan. This is because either the Netflix app or software on the device can't be updated to a version that supports ads.

Unlike our other ad-free plans, ads will be shown before or during most TV shows and movies. While the vast majority of TV shows and movies are available on an ad-supported plan, a small number are not due to licensing restrictions. These titles will appear with a lock icon when you search or browse Netflix. Downloads are not included. 

Ad-supported plans are available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, and the United States.

How to sign up for ad-supported plans

If you are new to Netflix, you can sign up for an ad-supported plan as you would for any of our other plans.

If you are currently a Netflix member, you can change to an ad-supported plan.

Why ad-supported plans are not available

You may not see an ad-supported plan option if: 

  • You are using an incompatible device.

    Note:
    A small percentage of devices that can play on ad-free Netflix plans can't be used with an ad-supported Netflix plan. This is because either the Netflix app or software on the device can't be updated to a version that supports ads.
  • You are in a country where ad-supported plans aren't available.

  • You have Netflix through a third-party billing partner or with a package. Please contact your provider to confirm plan availability.

    • If you switch to a payment method that is not billed by your provider, you can select an ad-supported plan once your new payment method is charged and your new billing period begins.

How ads are shown and length of ads

You can expect to see an average of about 4 minutes of ads per hour (this may vary based on the title you're watching).  

You'll see ads before and during select TV shows and movies. Newly released Netflix movies only have pre-roll.

When an ad break starts, the number of ads in the ad break appears in the upper-right corner. Fast forward and skip aren't available when an ad is playing.

What titles are available

While the vast majority of TV shows and movies are available on an ad-supported plan, a small number are not due to licensing restrictions. These titles will appear with a lock icon when you search or browse Netflix.

How this affects Kids profiles

Ads will not be shown on Kids profiles.

How this affects Netflix games

Ads will only be shown before or during TV shows and movies, not games.

Why skipping/fast forwarding ads is not available

You cannot skip or fast forward ads, but you can pause playback during an ad. If you prefer to watch Netflix without ads, you can change to an ad-free plan.

How to report an issue with an ad

You can provide feedback or report an issue with an ad when watching Netflix on your computer web browser.

How ads are personalized

At this time, ads may be personalized based on your interactions with Netflix (such as the genre of content being viewed), your general location (such as city and state), and information that you provide to Netflix.

What information Netflix collects

After you sign up for or change to an ad-supported plan and choose your primary profile, we ask for the account owner's date of birth and gender. We use this basic demographic data, as well as general location information based on your IP address, to help tailor the advertising and improve the product offering.

If you have questions about privacy and security, please visit our Privacy and Security Help Page. You can also learn more about privacy and how we use your data in our Privacy Statement.

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