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Ads on Netflix

Netflix offers a variety of plans and experiences to meet your entertainment needs, some of which are ad-supported. To learn more about the ad experience on Netflix, choose from the sections below.

Ad-supported experience

An ad-supported experience allows you to enjoy Netflix at a lower price. Our ad-supported experiences include commercial breaks in most TV shows and movies.

While the vast majority of TV shows and movies are available with an ad-supported experience, a small number are not due to licensing restrictions. These titles will appear with a lock icon when you search or browse Netflix.

Ad-supported experiences are not available in all regions. See which plans and experiences are offered in your country.

Note: A small percentage of Netflix-compatible devices can't be used with an ad-supported Netflix experience because the Netflix app or software on the device cannot be updated to support it.

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On an ad-supported experience, you can expect to see a few short ads per hour. We aim to place ads during natural plot breaks for a more seamless experience.

You'll see ads before and during select TV shows and movies. Some newly released movies only have ads before they begin.

Ad breaks are shown on the progress bar when playback is paused. When an ad break starts, the number of ads that will be shown appears in the upper-right corner.

You can’t skip or fast-forward ads while watching TV shows and movies, but you can pause playback during an ad.

When watching Netflix on your iPhone, iPad, Apple TV, computer web browser, or the Netflix app for Windows 10 and later, you can provide feedback or report an issue with an ad.

Ads may be selected based on your interactions with Netflix (such as the genre of content being viewed), your general location (such as city and state), and information that you provide to Netflix. Unless you have opted-out, ads may also be selected based on your use and/or interactions with various unaffiliated third-party apps or websites across the Internet (behavioral advertising). If you opt-out of receiving behavioral ads, you will still see ads, but they will not be selected using behavioral advertising information.

After you sign up for or switch to an ad-supported experience and choose your primary profile, we ask for the account owner's date of birth and gender. We use this basic demographic data, as well as general location information based on your IP address, to help tailor the advertising and improve the product offering.

If you have questions about privacy and security, please visit our Privacy and Security Help page. Our Privacy Statement explains more about privacy and how we use your data.

Live events are included with any Netflix plan. Live events, special events or other new features may contain commercial breaks across all our plans. Ad-free experiences don't have commercial breaks in TV shows and movies, but they can have other types of commercial content.

Fast forward and skip aren't available when an ad is playing during live events.

At the end of a live event, commercial breaks are removed for ad-free experiences.

  • Sometimes, you may see ads for a short amount of time after the live event, but you will be able to fast-forward.

Ads are not currently shown on Kids profiles.

Ads are not currently shown on games.

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