Why Netflix asks for profile information
Netflix asks members to share some basic information — like name, email address, and phone number — for every profile on an account. This helps make sign-in easier, keeps accounts secure, and lets us personalize Netflix for each person who uses it.
Why does Netflix ask for this information?
The information on your profile helps us:
Make it easier for you to sign in and recover access to your profile
Verify your identity and help keep your account secure
Personalize your experience including recommendations, homepage, communications, and ads
Note: For members who see ads, some of this information may help us show you more relevant ads. Provide better support if you contact Customer Service
Here are examples of how we use the information:
Email address lets you sign in with your own sign-in code instead of relying on the account owner. It also helps you get back into your account if you're ever locked out, and receive tailored recommendations and email updates from Netflix.
Note: Email addresses and phone numbers can't be added to Kids profiles, so they can't sign in to Netflix directly. Only non-Kids profiles are asked to add these details. Phone number adds another way to sign in to your account.
Name personalizes your profile and makes it easier for our Customer Service team to help you.
Date of birth helps us show age-appropriate titles and recommendations.
Gender (optional) can help personalize your Netflix experience.
To understand our complete uses of personal information, please see our Privacy Statement.
You may be asked to add information to your profile at different times and in different places, such as when you sign up, create or choose a profile, or in your account settings. You may occasionally be asked to add information over time as we introduce new ways to make Netflix easier to use and more personalized.
For more details on how Netflix handles your data, see our Privacy Statement, Privacy and Security Help Page, and What personal information Netflix holds about you and how to request a copy.
How to view or update your information
You can see and change the information on any profile at any time.
Go to the Account page in a web browser. You may need to sign in if you aren't already.
Select Profiles, then choose your profile.
Click on your profile name to edit personal and contact information.
Under Contact Info, add or update your profile name, email, phone number, or other details.
Note: Each email address and phone number must be unique and can't already be used on another Netflix account or profile.
Who can make changes:
The account owner can view, add, change, or remove information for any profile on the account.
Profile users can update their own information but can't change other profiles.
How to sign in with a profile’s email or phone number
Once a profile has its own verified email address or verified phone number, that person can sign in using their email or phone and a one-time passcode (sign-in code) sent by email or text.
You can still switch profiles and watch in any profile, regardless of how you sign in to Netflix.
If you have trouble signing in with your profile email or phone number, you can still sign in using the primary account email or phone and sign-in code or password.
Email addresses can’t be added to Kids profiles, so they can’t sign in to Netflix directly.